October 10, 2024
How Page Load Speed Impacts Your Website’s SEO and User Experience
Faster websites rank higher on search engines like Google and keep users engaged, while slow-loading pages can lead to lower traffic and conversions.
October 10, 2024
Faster websites rank higher on search engines like Google and keep users engaged, while slow-loading pages can lead to lower traffic and conversions.
Page load speed is a critical factor influencing both SEO rankings and user experience, which can make or break a business’s online success. Search engines like Google prioritize fast-loading websites, making page speed a direct ranking factor in algorithms. Sites that load quickly are rewarded with higher search engine visibility, helping businesses attract more organic traffic.
From the user experience perspective, slow websites frustrate visitors, leading to increased bounce rates and lower conversion rates. Studies show that even a one-second delay in page load time can result in significant revenue loss, as users are more likely to abandon sluggish sites.