September 10, 2025
7 Things We Uncover in a Free Site Audit (That Could Be Costing You Sales)
Your website might look fine on the surface—but hidden issues could be costing you traffic, leads, and sales every single day.
September 10, 2025
Your website might look fine on the surface—but hidden issues could be costing you traffic, leads, and sales every single day.
The truth is, most websites aren’t performing anywhere near their full potential. From SEO gaps and poor user experience to slow load times, these problems quietly eat away at your growth. The challenge? Business owners often don’t realize what’s wrong until it’s too late.
That’s where a Free Site Audit comes in. At Pine Media, we dig deep into your website to uncover the issues holding you back—and give you a clear roadmap to fix them. Here are 7 things we often discover in our audits (and how they could be hurting your business right now).
One of the biggest reasons websites struggle to bring in the right traffic is poor keyword targeting. If your site is optimized around broad or irrelevant terms, you may attract visitors—but not the ones ready to buy. For example, ranking for “shoes” brings a lot of random clicks, but someone searching for “buy running shoes online Jaipur” is far more likely to convert.
Fix: Through our audit, we identify high-intent, location-based keywords your customers are actually searching for and guide you on how to integrate them naturally into your website content, meta tags, and headings.
Meta titles and descriptions may seem small, but they play a huge role in both Google rankings and click-through rates. If your tags are missing, duplicated, or poorly written, Google won’t understand your pages—and users won’t be enticed to click when you do appear in search results.
Fix: We review your meta titles and descriptions, rewriting them to be both SEO-friendly and user-focused so that your pages stand out on Google and drive more clicks.
Content is the backbone of SEO and user engagement. If your site has thin, outdated, or irrelevant content, Google will push you down in search results—and visitors won’t stick around. Quality content not only helps you rank but also builds trust with your audience.
Fix: Our audit evaluates your site’s content for relevance, originality, and value. We highlight gaps and recommend ways to create content that answers customer questions and builds authority.
Even if your keywords and content are solid, hidden technical issues can block your visibility. Broken links, crawl errors, duplicate pages, or missing XML sitemaps make it harder for Google to crawl and index your site. These problems often go unnoticed by business owners but quietly hurt rankings.
Fix: We run a full technical SEO check to identify and flag issues, ensuring your site is easy for search engines to crawl and index.
A confusing or unattractive design makes visitors leave before they take action. Poor navigation, cluttered layouts, or bad accessibility all lead to frustration. And when users bounce quickly, Google takes it as a sign your site isn’t valuable—further lowering your visibility.
Fix: We review your website’s design, navigation, and overall user journey, offering clear recommendations to make your site more engaging, intuitive, and conversion-friendly.
A slow-loading website doesn’t just annoy users—it costs you sales. Research shows that even a 1-second delay can lead to a 7% drop in conversions. On top of that, Google favors faster sites in search rankings. Many businesses don’t realize that heavy images, unoptimized code, or slow servers are driving customers away.
Fix: We measure your site’s load time, identify performance bottlenecks, and give you actionable steps to speed things up—like image compression, caching, and code optimization.
More than half of all web traffic now comes from mobile devices. If your site isn’t fully responsive, users will struggle to browse, click, or buy—leading to high bounce rates. Google also prioritizes mobile-friendly websites, so ignoring this can directly hurt your rankings.
Fix: We test your site across multiple devices and screen sizes, highlighting any mobile usability issues and suggesting improvements for a smooth, mobile-first experience.
Request Your Audit → Share your URL + contact details.
Site Analysis → Our team reviews SEO, UX, speed, content, and performance.
Detailed Report → You get a clear breakdown of strengths, weaknesses, and fixes.
Actionable Recommendations → Use our step-by-step tips to optimize your site and start seeing results.
Your website should be your hardest-working salesperson—but hidden issues might be holding it back. A Free Site Audit uncovers those problems before they cost you more traffic, leads, and sales.
At Pine Media, we help businesses unlock their website’s full potential.
Book your Free Site Audit today—and let’s make sure your site works as hard as you do.